Try one 3-minute rep
THE SYSTEM MAP · TEN MODULES

One loop. Three surfaces.ten modules.

01 · FIELDWORK
M·07
ARK Loops

Repeatable team rituals that turn practice into shared muscle.

M·04
ARK Peer + Partners

External and internal facilitators plug in with programs. Every session lands in the team's Record.

CORE · CORE
Facilitation

Trained partners run the rooms. Physical, digital, hybrid. ARK gives them the delivery tools.

02 · DAILY
M·03
ARK Practice

The 3-min daily rep on your real work.

M·02
ARK Vocabulary

One editorial concept card per day, written for your role.

M·05
ARK Record

Everything you learn, kept. The personal knowledge base.

M·06
ARK Patterns

The 65 concept library. Forkable, versioned, yours.

M·10
ARK Know

Personalized daily intake. 3 signals, 2 tools, 1 use-case.

03 · SIGNAL
M·01
ARK Signal

Board-ready weekly reports drafted by ARK.

M·08
CapabilityOS

Team roster with current level L1→L6, streak and shared records.

M·09
ARK Skills

Profession map. The AI-native shape of each role.

TEN MODULES

The full machine.ten working parts.

M·01SIGNAL

ARK Signal.

Board-ready weekly capability report. Drafted by ARK, backed by real usage data.

M·02DAILY

ARK Vocabulary.

One editorial concept card per day. Written for your role, not a generic course.

M·03DAILY

ARK Practice.

The 3-minute daily rep. AI grades your real work. Right, wrong, next.

M·04FIELDWORK

ARK Peer + Partners.

Facilitators. External or internal. Publish programs. Teams plug in. Every session lands in the team's Record.

M·05DAILY

ARK Record.

Every card, rep, session. Kept. The personal knowledge base that outlives the program.

M·06DAILY

ARK Patterns.

The 65-concept forkable library. Version-controlled prompts and playbooks.

M·07FIELDWORK

ARK Loops.

Repeatable team rituals that turn Monday practice into permanent shared muscle.

M·08SIGNAL

CapabilityOS.

Team roster with current level L1→L6, streak and shared records. The capability picture leadership actually trusts.

M·09SIGNAL

ARK Skills.

Profession map. The AI-native shape of each role and the skills that get someone there.

NEW
M·10DAILY

ARK Know.

Personalized daily intake: the 3 signals, 2 tools and 1 use-case that matter for YOUR role, fed straight into your daily practice. No doomscrolling.

SIGNAL · LATEST FINDINGS

What the research actually says.

All research →
LABOR MARKET · APOLLO
6.7%
drop in real wage growth for AI-exposed roles since 2023
AI is taking the raise, not the job
Apollo Global Management · July 2026
ADOPTION · MIT
95%
of organizations see no measurable P&L return on GenAI
95 percent of GenAI pilots show no return. The reason is not the model.
MIT, Project NANDA · 2025
AGENTIC AI · GARTNER
40%+
of agentic AI projects cancelled by end of 2027
Gartner says 40 percent of agentic AI projects get cancelled. Here is what ships.
Gartner · June 2025
ADOPTION · GOOGLE
21%
of tasks within a job that AI actually touches
AI is in 68 percent of jobs, but only 21 percent of the tasks
Google · 2026
ADOPTION · ANTHROPIC
39%
of consumer AI use is now hand-off automation, up from 27%
From help to hand-off: how AI use is quietly shifting
Anthropic · September 2025
LEARNING SCIENCE
3
conditions that make skill transfer: real practice, spacing, reinforcement
Why training does not stick, and what actually makes skill last
Peer-reviewed research · 1988 to 2006
CHANGE
~30%
of transformations succeed at improving and sustaining performance
Only a third of transformations work. The reason is not the strategy.
McKinsey and Company · 2015 onward
SCIENCE · RCTs
+35%
productivity gain for less-experienced workers, versus near zero for top performers
The controlled trials agree: AI lifts the least experienced the most
Peer-reviewed (NBER / Science) · 2023
INDEX · STANFORD HAI
78%
of organizations reported using AI in 2024, up from 55% a year earlier
Stanford's AI Index: adoption and capability surged, trust and readiness did not
Stanford HAI · 2025
ECONOMY · MCKINSEY
$2.6-4.4T
estimated annual value generative AI could add to the global economy
The macro prize is real, and it hides in everyday work
McKinsey · 2023
LABOR MARKET · IMF
~40%
of jobs worldwide exposed to AI, about 60% in advanced economies
The IMF says AI touches 40 percent of jobs, and 60 percent in rich economies
International Monetary Fund · January 2024
FEDERAL RESERVE / NBER
39.4%
of US adults 18-64 use generative AI
Generative AI spread faster than the PC or the internet
Bick, Blandin and Deming, 'The Rapid Adoption of Generative AI' (St. Louis Fed and NBER; Management Science, 2025) · September 2024
ILO AND NASK GLOBAL INDEX
1 in 4
jobs exposed to GenAI transformation
GenAI could transform one in four jobs, and women carry more of the risk
International Labour Organization and NASK, 'Generative AI and Jobs: A Refined Global Index of Occupational Exposure,' May 2025 · May 2025
PwC GLOBAL AI JOBS BAROMETER 2025
56%
wage premium for AI skills
AI skills carry a 56% wage premium, and jobs keep growing
PwC, '2025 Global AI Jobs Barometer,' June 2025 · June 2025
MICROSOFT AND LINKEDIN WORK TREND INDEX
75%
of knowledge workers use AI at work
Three in four knowledge workers already use AI, and most bring their own
Microsoft and LinkedIn, '2024 Work Trend Index Annual Report: AI at Work Is Here. Now Comes the Hard Part,' May 2024 · May 2024
LEARNING SCIENCE · THE DESIGN BRIEF
Why ARK is built this way: the evidence
Baldwin and Ford; Cepeda et al.; Roediger and Karpicke; McKinsey and Company · August 2026
REFLECTION · IR
What five Latvian professionals actually do with AI
Ir · August 2026
ALL RESEARCH →
← swipe →
Kristaps Cirulis, founder of ARK
KRISTAPS CIRULIS · FOUNDER · RIGA
07 · A NOTE FROM THE FOUNDER

AI tools get bought. Pilots stall. Capability never gets built.

Fifteen years inside this industry, more than 10,000 people upskilled across Europe, the method practised and tested with top companies. Then fourteen months embedded inside organisations, watching that same pattern repeat in every one of them. Software tourism.

ARK is my answer. Built on current models and live capability data, with numbers you can put in front of a board. The aim is simple: close the AI literacy gap, put people and companies ahead instead of behind, and kill tool tourism for good. Hands on. Daily. Measured.

15YEARS
10,000+UPSKILLED
14MONTHS FIELD

When you ask for your company to get in, this is the person you will actually meet.