01 · DO NOTHING
The field moves and your skill quietly expires. The distance between being interested in AI and being trusted to do the work only grows.
ARK
one rep a day on your real work, so your skill compounds while the field is still talking.
WORK,REBUILT.
build real AI skill on the work you already have. one rep a day, in your own job.
Free, no account
Try one personalized 3-minute rep. No account needed.
ARK DAILY · LIVE
TODAY · L2CARD 07 / 65
CONCEPT
The stable information a model needs to give a useful answer.
2 of 3
ARK DAILY · LIVE
TODAY · L2CARD 07 / 65
CONCEPT
The stable information a model needs to give a useful answer.
2 of 3
ARK CAMPAIGN NO. 01
ARK · AI CAPABILITY PORTALSCROLL →
TOOLS BOUGHT · PILOTS STALLED · CAPABILITY NEVER BUILT
02 · REALITY CHECK · SOFTWARE TOURISM
95%
of organizations see no measurable P&L return on generative AI.
MIT · PROJECT NANDA · THE STATE OF AI IN BUSINESS 2025
Courses, webinars, one-off workshops. People "learn" AI in a vacuum, alone at a screen, then return to their inbox untouched. We call it software tourism. Visited, photographed, never lived in.
THE NUMBERS · EACH ONE LABELLED WITH WHERE IT CAME FROM
- 70%of the skills used in most jobs will change by 2030. Whatever you learned once will not hold.LINKEDIN · WORK CHANGE
- 18,797individual task statements on record, across 923 of the 1,016 occupations. Your reps are built from the tasks in your own job.FROM THE ARK ATLAS
WHAT ARK SAW IN THE FIELD · NOT A PUBLISHED STATISTIC
Most of what a workshop teaches is gone inside a month, because the inbox takes the week back before anything gets practised.
After the course nothing verifiable stays with the person. There is no record of what they can now actually do.
03 · WHY ARK, NOT THE ALTERNATIVES
You have three other options.here is why each leaves you where you started.
02 · TAKE A COURSE
You learn about AI on Tuesday and Monday looks the same. That is the software tourism the last section named.
ARK
you practise on the task you actually dread, so the capability lands in the work and stays.
03 · USE CHATGPT ON YOUR OWN
You get an answer, not a method. No read on your attempt, no record of what worked, nothing that makes next week easier.
ARK
ARK reads your attempt, builds the method with you, and keeps what earns its place, so you own the skill and not only the output.
THE GUARANTEE
We carry the risk of the method, not you.
If the capability delta is under +1.5 levels by day 60, weeks 8 to 12 run on our clock.
WHY NOW · EU AI ACT · ARTICLE 4 · AI LITERACY
AI literacy is a duty across the EU already, in application since 2 February 2025.
ARK SUPPORTS THE OBLIGATION WITH EVIDENCE. IT IS NOT LEGAL ADVICE, AND IT IS NOT A COMPLIANCE CERTIFICATE.
Article 4 asks providers and deployers of AI systems to make sure their staff hold a sufficient level of AI literacy for the role and the systems they use. It has applied since 2 February 2025, and it is an ongoing duty rather than a one-off course.
ARK turns that duty into something you can hand over: a dated capability record per person, built from work they actually did, with the gaps left visible.
The field has opened. The skill you do not build this year is the one that expires.
04 · HOW IT WORKS · 3 MINUTES · REAL WORK
Three steps.one live rep.
- 01Tell ARK your work.
One line: the job you hold, and the task you put off most.
- 02Run today's rep.
ARK builds one short piece of real work, then reads your attempt.
- 03Open anything.
Tap a term you don't know. Keep what earns a place in your record.
- Try one 3-minute repFree, no account
THE REP, RUNNING HERENO ACCOUNT · NOTHING LEAVES THIS PAGE
Type your work. Watch the page draft itself.
ON THIS DEVICE
HOLD THE MIC AND TALK. IT STAYS ON THIS DEVICE.
YOUR DRAFTWAITING ON YOUR TWO LINES
Give ARK those two lines and a usable draft of your own deliverable appears here, with a blank only where the fact is yours alone.
This is one rep. ARK runs one every day, tuned to your actual role.Finish it in 3 minutes →
05 · INSIDE · THE WINDOW CYCLES · PICK ANY ROW
SEE INSIDE.
✳ every surface below is built and running. The window walks you through them one at a time.
ARK OS · 1 OF 5 · THE DIAGNOSTIC
QUESTION 03 / 06 · DIAGNOSTIC
Where are you honestly today with AI at work?
1I've tried ChatGPT a few times.
2I use it weekly for real tasks.
3I've rebuilt one workflow around it.
4My team runs on AI-augmented ops.
CAPABILITY LEVELL1 / L6
THE DIAGNOSTIC
Twelve statements about your real week place you on the climb. Redo it whenever the work changes.
SCRIPTED DEMO. THE REAL THING RUNS ON YOUR WORK
THE CLIMB · SIX RUNGS · THE SAME LADDER THE APP RUNS
MODELLED, NOT MEASURED
THE WHOLE CLIMB · SEEN ONCE
Six rungs from where you stand to AI native.
Six rungs. Every one of them opens with real reps, never with a payment.
L1 · AWARE
NOTHING MEASURED YET
You have seen it work once.
One real output for the task you keep putting off, made with you, not for you.
OPENS · THE DAILY REP, THE EDGE, AND YOUR REAL TASK.
L2 · USING
You reach for it without thinking.
The model becomes the first move on the task you keep putting off, not the last resort.
OPENS · YOUR LIBRARY. EVERYTHING YOU KEEP STARTS STACKING.
2 REPS FROM HERE
L3 · FLUENT
You get what you asked for.
You set context the way your work needs it, so the first draft lands close.
OPENS · PROOF. YOUR OWN NUMBERS ON TIME AND DIFFICULTY.
5 REPS FROM HERE
L4 · REBUILDING
You rebuild the work itself.
the task you keep putting off stops being a task and becomes a workflow you own.
OPENS · THE PATH. WHERE YOUR CAPABILITY IS ACTUALLY HEADING.
10 REPS FROM HERE
L5 · LEADING
Other people copy your method.
What you built for your work travels to the person sitting next to you.
OPENS · TEAM MEMORY AND SHARED MOVES.
18 REPS FROM HERE
L6 · NATIVE
You adapt faster than the models change.
A new model lands and you know within a day what it moves for you.
OPENS · NOTHING. THIS ONE STAYS OPEN AND KEEPS MOVING.
30 REPS FROM HERE
REP COUNTS ON THIS LADDER ARE MODELLED FROM A FRESH START. YOUR OWN NUMBERS ONLY APPEAR ONCE YOU HAVE DONE THE WORK.
06 · DAY 90 · WHAT A PILOT TEAM WALKS OUT WITH
DAY 90.
what was always missing. now built in.
WHAT COMPOUNDS AFTER DAY 90
PILOT TARGETS · SCOPED PER TEAM AT DIAGNOSTIC · MEASURED AGAINST YOUR DAY-0 BASELINE
0
WORKFLOWS REBUILT
+0.0
CAPABILITY LEVELS
~0.0H
PERSON / WEEK RECLAIMED
TANGIBLE
01
Team prompt library
15-30 versioned prompts covering the team's recurring work, forkable by anyone.
02
3-5 rebuilt workflows
Before/after doc for each: steps, prompts, guardrails.
03
Vocabulary handbook
65 concept cards, onboards every new hire.
MEASURED
04
Before/after report
Time saved, quality delta, capability shift. Board-ready.
05
Capability map
Every person scored L1-L6 at day 0 and day 90, delta on record.
06
EU AI Act record
Article 4 literacy documentation: role-based, dated, audit-ready.
AFTER
07
It keeps running and evolving with the team
Every rep, session and pilot adds to collective knowledge the company owns and can transfer.
08
Every new model, plugged in
New model ships, new workflow appears, new pilot needed. It lands here, not in another binder.
09
Two steps ahead
Daily practice compounds. Team memory grows. The org that runs on ARK moves before the market does.
THE FIRST 90 DAYS BUILD THE CAPABILITY. THEN ARK STAYS · THE LAYER YOUR COMPANY RUNS ITS CHANGE ON.
Get my company in →
07 · A NOTE FROM THE FOUNDER
AI tools get bought. Pilots stall. Capability never gets built.
Fifteen years inside this industry, more than 10,000 people upskilled across Europe, the method practised and tested with top companies. Then fourteen months embedded inside organisations, watching that same pattern repeat in every one of them. Software tourism.
ARK is my answer. Built on current models and live capability data, with numbers you can put in front of a board. The aim is simple: close the AI literacy gap, put people and companies ahead instead of behind, and kill tool tourism for good. Hands on. Daily. Measured.
15YEARS
10,000+UPSKILLED
14MONTHS FIELD
When you ask for your company to get in, this is the person you will actually meet.
WHY ARK · LAYERS THAT PLUG IN
07 · WHY ARK
Three layers.Plug in. Keep the proof.
Independent layers that run on their own or inside the stack you already have. No rip and replace.
- ALONGSIDE OR INSIDE YOUR LMS AND L&D SYSTEM
- CONNECTED TO YOUR INTERNAL AI RULES AND TOOLS
- PER-PERSON RECORDS, PASSPORTS, EVIDENCE REPORTS
THE DAILY ENGINE
01Work improves daily, not once a quarter.
One piece of real work comes back every day, with the prompt, the artifact and the feedback kept. Ninety days of that is a different worker, and the engine keeps running after a pilot ends.
One action a day, pre-generated at day close, spaced revisits on 1 · 2 · 4 · 8 · 16 · 30.
THE GROUNDING
02Advice grounded in real occupations, not job titles.
ARK reads the tasks behind a role, never the title, and writes the day against those tasks on licensed, versioned data covering 1,016 occupations. Every figure carries the source it came from.
O*NET tasks, Felten AIOE exposure, ESCO skills, JRC megatrends. Source and licence on every row.
THE RECORD
03Proof your people carry with them.
Each person builds a dated record, verifiable by code, built from work actually done rather than from attendance. The company gets auditable evidence reports with the gaps left visible.
Per-person record, public verify by code, org-level Article 4 evidence report with gaps flagged.
08 · PRICING · EUR EX VAT
What it costs.
One price per person. The number you see is the number you pay.
FREE VERSUS TRIAL
The first rep is free and needs no account or card. The trial is what opens the daily loop after it: seven days for €3.79, then €17 a month, cancel in one tap.
PER PERSON
COMPANIES · STARTING RANGE
A pre-pilot diagnostic starts under €5K. A 90-day pilot sits in the mid five figures. National programmes go by RFP. Exact figures unlock below with a work email.
PER COMPANY
If your team's measured level has not risen +1.5 by day 60, weeks 8 to 12 are free.
TRACK 1 · PEOPLE · ARK DAILY
SELF-SERVE · CARD OR INVOICE
TRIAL
€3.79
7 DAYS · CONVERTS TO DAILY
The full daily loop. No calls, no procurement, no committee. Cancel anytime.
- →Your first rep is free, no card
- →The full daily loop
- →No calls, no committee
DAILY
€17
PER MONTH
Daily card + daily rep. Personal Record. Capability Record certificate.
- →Daily card + daily rep
- →Personal Record
- →Capability Record certificate
DAILY CREATOR
€79
PER MONTH
Everything in Daily, plus the facilitated peer cohort.
- →Everything in Daily
- →Facilitated peer cohort
- →Cohort rituals + reviews
LIFETIME
€599
ONE TIME · DAILY, FOREVER
Daily, forever. One payment. No renewal.
- →Daily, forever
- →One payment
- →No renewal
TRACK 2 · COMPANIES AND GOVERNMENT · SEALED
Priced for the people who sign for it.
We ask who is asking, then the numbers open.
PRICES EX VAT · INVOICES AVAILABLE · CANCEL ANYTIME
09 · GET INONE TEAM · NINETY DAYS
PILOT INTAKE · Q3 2026
GET MYCOMPANYIN.
One team. Ninety days. A 1:1 with the founder to scope it.
- → PILOT COHORT Q3 2026. LIMITED SLOTS
- → DIAGNOSTIC CREDITED IN FULL TO THE PILOT
- → DAY-60 GUARANTEE: DELTA < +1.5 LEVELS, WEEKS 8-12 FREE
Everything else ARK doesOPEN +·
- THE ATLASEvery occupation, task by task, against what AI already does.
- THE FOUR FUTURESFour ways work can go, and where your job sits in each.
- THE MACHINEThe full map: modules, loops, and what feeds what.
- FOR MY TEAMShared reps, team memory, one weekly move that worked.
- FOR MY ORGANISATIONThe diagnostic, the pilot, and the numbers a CFO asks for.
- FORESIGHTRole level modelling for planners. Modelled, never measured.
- FIELD NOTESWhat we see across occupations, with the source on every line.
- PLAIN ANSWERSThe questions people actually type, answered in one screen.
- TRUSTPrivacy, the EU AI Act, and honest status on every control.