WORK,REBUILT.

the AI capability system for people, teams and countries.

Four executives in green and cobalt suits at a meeting table. ARK campaign no. 01
ARK CAMPAIGN NO. 01 · WORK, REBUILT
ARK · AI CAPABILITY PORTALSCROLL →
Person at a vintage CRT in a wide green field. The old way of learning work
TOOLS BOUGHT · PILOTS STALLED · CAPABILITY NEVER BUILT
THE PROBLEM · SOFTWARE TOURISM

95%

of organizations see no measurable P&L return on generative AI.

MIT · PROJECT NANDA · THE STATE OF AI IN BUSINESS 2025

Courses, webinars, one-off workshops. People "learn" AI in a vacuum, alone at a screen, then return to their inbox untouched. We call it software tourism. Visited, photographed, never lived in.

THE NUMBERS · EACH ONE LABELLED WITH WHERE IT CAME FROM
  • 70%of the skills used in most jobs will change by 2030. Whatever you learned once will not hold.LINKEDIN · WORK CHANGE
  • 72%forget within 30 days. Training lands, then the inbox takes the week back.ARK FIELD READ · NOT A PUBLISHED STATISTIC
  • capability on record. After the course, nothing verifiable stays with the person.ARK FIELD READ · NOT A PUBLISHED STATISTIC
  • 10,628individual work tasks on record. Your reps are built from the tasks in your own job.FROM THE ARK ATLAS
WHY ARK IS BUILT THIS WAY. THE EVIDENCE →
01 · THE LAYERS

Three layers.one system.

Colleagues in a focused peer session around a table, ARK fieldwork layer
01 · TEAM

FIELDWORK

The peer surface. Where capability transfers between people.

  • AI-generated 15-min session agendas
  • 5-phase timer with full-focus mode
  • Auto-summarized captures to Record
A person running their short daily AI rep at a desk, ARK daily habit loop
02 · HABIT

DAILY

The individual loop. Rep, expand, transfer. Every day.

  • Personalized card generated for your role
  • 3-minute AI rep + evaluation
  • Infinite-manual expand on any term
Leadership reviewing a capability signal dashboard, ARK proof layer
03 · PROOF

SIGNAL

The leadership view. Capability turned into a metric.

  • L1→L6 capability progression
  • Rep-score trend + hours reclaimed
  • AI-written weekly board report
02 · THE ATLAS · 968 OCCUPATIONS · FELTEN AIOE

Which jobs is AI climbing.

968 occupations. 35 skills. Every one scored on the AI pressure curve. Search yours. See what to own and what to hand over. The Org Simulator then shows how your team's professions change as models advance.

TRY:
OPEN THE ATLAS →O*NET · Felten-Raj-Seamans AIOE · GenAI sub-index
03 · INSIDE · TAP A STEP TO SEE THE SURFACE

SEE INSIDE.

this is what your team gets.

ARK OS · app.shift.ark
QUESTION 03 / 06 · DIAGNOSTIC
Where are you honestly today with AI at work?
1I've tried ChatGPT a few times.
2I use it weekly for real tasks.
3I've rebuilt one workflow around it.
4My team runs on AI-augmented ops.
CAPABILITY LEVELL1 / L6
01. AI scores where you actually are.
SCRIPTED DEMO. THE REAL THING RUNS ON YOUR WORK
THE SYSTEM MAP · TEN MODULES

One loop. Three surfaces.ten modules.

01 · FIELDWORK
M·07
ARK Loops

Repeatable team rituals that turn practice into shared muscle.

M·04
ARK Peer + Partners

External and internal facilitators plug in with programs. Every session lands in the team's Record.

CORE · CORE
Facilitation

Trained partners run the rooms. Physical, digital, hybrid. ARK gives them the delivery tools.

02 · DAILY
M·03
ARK Practice

The 3-min daily rep on your real work.

M·02
ARK Vocabulary

One editorial concept card per day, written for your role.

M·05
ARK Record

Everything you learn, kept. The personal knowledge base.

M·06
ARK Patterns

The 65 concept library. Forkable, versioned, yours.

M·10
ARK Know

Personalized daily intake. 3 signals, 2 tools, 1 use-case.

03 · SIGNAL
M·01
ARK Signal

Board-ready weekly reports written by AI.

M·08
CapabilityOS

Team roster with current level L1→L6, streak and shared records.

M·09
ARK Skills

Profession map. The AI-native shape of each role.

HOW IT WORKS · 3 MINUTES · REAL WORK

Three steps.one live rep.

  1. 01
    Tell us your role.

    60 seconds. Name, role, industry, the one task you hate. That's the fuel.

  2. 02
    Run today's rep.

    3 minutes. AI writes a challenge inside your real job. You attempt it. AI evaluates. Right, wrong, next.

  3. 03
    Expand anything.

    Any term is clickable. Explanations stream in. Related concepts appear. Save what matters to your Record.

01 · YOUR WORLD
02 · YOUR TASK
03 · RUN THE REP
STEP 01 · PICK YOUR WORLD
Which function do you run?
THE RETURN · MODELLED FROM ATLAS DATA

What does AI capability actuallyreturn?

Pick your industry. Set your team size. See the reclaimed hours and euros. Modelled from real occupational task data.

3500
0%100%
FOUR INPUTS · NOTHING SENT ANYWHERE UNTIL YOU ASK FOR THE FULL SIMULATION
MODELLED RETURN

Set the four inputs on the left, then run the model. Your numbers land in this panel, in this shape.

TODAY · UPSKILLED TEAM
€000k.€000k / year
0,000 HRS.0,000 HRS RECLAIMED
NEXT GENERATION
€000k.€000k / year
0,000 HRS.0,000 HRS RECLAIMED
WORKED EXAMPLE · NOT YOUR NUMBERS

Professional services, 25 people, €55,000 average cost, 70% desk based. That input set is what the sliders start on. Run it to see the range the task data supports for a team that size.

MODELLED FROM IMPORTANCE-WEIGHTED TASK CLASSIFICATIONS IN THE ARK ATLAS. RANGES, NOT A FINANCIAL FORECAST.

READINESS CHECK · 5 TAPS · L1 TO L6

Five taps.One honest number.

ANSWERED 0 OF 5
NOT YET SCORED
L1
L2
L3
L4
L5
L6

Rate each statement on the right, 1 for never, 5 for systemic. Sixty seconds, then your entry level.

SELF-REPORTED · NOT A MEASURED SCORE
RATE EACH STATEMENT1 · NEVER    5 · SYSTEMIC
01
Our team actually USES AI daily in real work. Not once, not in a demo.
02
We SHARE what works: prompts, workflows, wins circulate across the team.
03
We're REDESIGNING workflows around AI, not bolting it onto old ones.
04
We MEASURE the impact: hours reclaimed, quality shifts, capability levels.
05
We have GOVERNANCE: someone decides what's approved, restricted, or retired.
DAY 90 · WHAT A PILOT TEAM WALKS OUT WITH

DAY 90.

what was always missing. now built in.

Operator reviewing a live ARK dashboard projected on glass. Day 90 marker.
WHAT COMPOUNDS AFTER DAY 90
PILOT TARGETS · SCOPED PER TEAM AT DIAGNOSTIC · MEASURED AGAINST YOUR DAY-0 BASELINE
0
WORKFLOWS REBUILT
+0.0
CAPABILITY LEVELS
~0.0H
PERSON / WEEK RECLAIMED
TANGIBLE
01

Team prompt library

15-30 versioned prompts covering the team's recurring work, forkable by anyone.

02

3-5 rebuilt workflows

Before/after doc for each: steps, prompts, guardrails.

03

Vocabulary handbook

65 concept cards, onboards every new hire.

MEASURED
04

Before/after report

Time saved, quality delta, capability shift. Board-ready.

05

Capability map

Every person scored L1-L6 at day 0 and day 90, delta on record.

06

EU AI Act record

Article 4 literacy documentation: role-based, dated, audit-ready.

AFTER
07

It keeps running and evolving with the team

Every rep, session and pilot adds to collective knowledge the company owns and can transfer.

08

Every new model, plugged in

New model ships, new workflow appears, new pilot needed. It lands here, not in another binder.

09

Two steps ahead

Daily practice compounds. Team memory grows. The org that runs on ARK moves before the market does.

THE FIRST 90 DAYS BUILD THE CAPABILITY. THEN ARK STAYS · THE LAYER YOUR COMPANY RUNS ITS CHANGE ON.
Get my company in →
04 · PRICING · EUR EX VAT

What it costs.

One price per person. Companies start small and grow. The number you see is the number you pay.

TRACK 1 · PEOPLE · ARK DAILY
SELF-SERVE · STRIPE CHECKOUT
TRIAL
€3.79
7 DAYS · CONVERTS TO DAILY

The full daily loop. No calls, no procurement, no committee. Cancel anytime.

  • The full daily loop
  • No calls, no committee
  • Converts to Daily
DAILY
€17
PER MONTH

Daily card + daily rep. Personal Record. Capability Record certificate.

  • Daily card + daily rep
  • Personal Record
  • Capability Record certificate
DAILY CREATOR
€79
PER MONTH

Everything in Daily, plus the facilitated peer cohort.

  • Everything in Daily
  • Facilitated peer cohort
  • Cohort rituals + reviews
LIFETIME
€599
ONE TIME · DAILY, FOREVER

Daily, forever. One payment. No renewal.

  • Daily, forever
  • One payment
  • No renewal
TRACK 2 · COMPANIES · ARK PROGRAM
SALES-ASSISTED · LAND SMALL, EXPAND
STAGE 1 · DIAGNOSTIC
€4,800
ONE TEAM · CREDITED TO PILOT

A real L1 to L6 capability baseline, board-ready. Fully credited toward the Pilot.

  • One team baseline
  • L1 to L6 capability grid
  • Credited to Stage 2
STAGE 2 · PILOT
€48,000
90 DAYS · UP TO 12 PEOPLE

The full program. A documented board-ready before and after. Article 4 documented.

  • 90 days · up to 12 people
  • Board-ready before / after
  • Article 4 documented
ENTERPRISE
from €180,000
PER QUARTER · ORG ROLLOUT

Rollout across the organisation.

  • Org-wide rollout
  • Per-quarter cadence
  • Custom scope
GUARANTEE · IF THE CAPABILITY DELTA IS UNDER +1.5 LEVELS BY DAY 60, WE RUN WEEKS 8 TO 12 ON OUR CLOCK.
GOVERNMENT · ARK WORKFORCE PROGRAM
Priced by scale via public RFP. Org 50 to 5,000 · International 5,000 to 100K · Regional 100K to 2M · National 2M+.
ADD-ONS
Extra Team+€28K
CapabilityOS+€1,200 / mo
Facilitator Hours€2,400 / 10h
Certification€1,800 / person
Exec Briefing€6,000
EU AI Act Dossier+€3,600

PRICES EX VAT · INVOICES AVAILABLE · CANCEL ANYTIME

Billing not yet connected? You'll be routed to invoice request.

Kristaps Cirulis, founder of ARK
KRISTAPS CIRULIS · FOUNDER · RIGA
A NOTE FROM THE FOUNDER

AI tools get bought. Pilots stall. Capability never gets built.

Fifteen years inside this industry. More than 10,000 people upskilled across Europe. Practised and tested with top companies. Then fourteen months embedded inside organisations, watching that same pattern repeat in every one of them. Software tourism.

ARK is my answer. Built on current models and live capability data, with numbers you can put in front of a board. The aim is simple: close the AI literacy gap, put people and companies ahead instead of behind, and kill tool tourism for good. Hands on. Daily. Measured.

15YEARS
10,000+UPSKILLED
14MONTHS FIELD
Two executives in cobalt suits shaking hands
05 · GET INONE TEAM · NINETY DAYS
PILOT INTAKE · Q3 2026

GET MYCOMPANYIN.

One team. Ninety days. A 1:1 with the founder to scope it.

  • → PILOT COHORT Q3 2026. LIMITED SLOTS
  • → DIAGNOSTIC €4,800, CREDITED TO THE PILOT
  • → DAY-60 GUARANTEE: DELTA < +1.5 LEVELS, WEEKS 8-12 FREE
SCOPE IN 60 SECONDS

No newsletter. No CRM sequence. A human replies.

SIGNAL · LATEST FINDINGS

What the research actually says.

All research →
LABOR MARKET · APOLLO
6.7%
drop in real wage growth for AI-exposed roles since 2023
AI is taking the raise, not the job
Apollo Global Management · July 2026
ADOPTION · MIT
95%
of organizations see no measurable P&L return on GenAI
95 percent of GenAI pilots show no return. The reason is not the model.
MIT, Project NANDA · 2025
AGENTIC AI · GARTNER
40%+
of agentic AI projects cancelled by end of 2027
Gartner says 40 percent of agentic AI projects get cancelled. Here is what ships.
Gartner · June 2025
ADOPTION · GOOGLE
21%
of tasks within a job that AI actually touches
AI is in 68 percent of jobs, but only 21 percent of the tasks
Google · 2026
ADOPTION · ANTHROPIC
39%
of consumer AI use is now hand-off automation, up from 27%
From help to hand-off: how AI use is quietly shifting
Anthropic · September 2025
LEARNING SCIENCE
3
conditions that make skill transfer: real practice, spacing, reinforcement
Why training does not stick, and what actually makes skill last
Peer-reviewed research · 1988 to 2006
CHANGE
~30%
of transformations succeed at improving and sustaining performance
Only a third of transformations work. The reason is not the strategy.
McKinsey and Company · 2015 onward
SCIENCE · RCTs
+35%
productivity gain for less-experienced workers, versus near zero for top performers
The controlled trials agree: AI lifts the least experienced the most
Peer-reviewed (NBER / Science) · 2023
INDEX · STANFORD HAI
78%
of organizations reported using AI in 2024, up from 55% a year earlier
Stanford's AI Index: adoption and capability surged, trust and readiness did not
Stanford HAI · 2025
ECONOMY · MCKINSEY
$2.6-4.4T
estimated annual value generative AI could add to the global economy
The macro prize is real, and it hides in everyday work
McKinsey · 2023
LABOR MARKET · IMF
~40%
of jobs worldwide exposed to AI, about 60% in advanced economies
The IMF says AI touches 40 percent of jobs, and 60 percent in rich economies
International Monetary Fund · January 2024
FEDERAL RESERVE / NBER
39.4%
of US adults 18-64 use generative AI
Generative AI spread faster than the PC or the internet
Bick, Blandin and Deming, 'The Rapid Adoption of Generative AI' (St. Louis Fed and NBER; Management Science, 2025) · September 2024
ILO AND NASK GLOBAL INDEX
1 in 4
jobs exposed to GenAI transformation
GenAI could transform one in four jobs, and women carry more of the risk
International Labour Organization and NASK, 'Generative AI and Jobs: A Refined Global Index of Occupational Exposure,' May 2025 · May 2025
PwC GLOBAL AI JOBS BAROMETER 2025
56%
wage premium for AI skills
AI skills carry a 56% wage premium, and jobs keep growing
PwC, '2025 Global AI Jobs Barometer,' June 2025 · June 2025
MICROSOFT AND LINKEDIN WORK TREND INDEX
75%
of knowledge workers use AI at work
Three in four knowledge workers already use AI, and most bring their own
Microsoft and LinkedIn, '2024 Work Trend Index Annual Report: AI at Work Is Here. Now Comes the Hard Part,' May 2024 · May 2024
LEARNING SCIENCE · THE DESIGN BRIEF
Why ARK is built this way: the evidence
Baldwin and Ford; Cepeda et al.; Roediger and Karpicke; McKinsey and Company · August 2026
ALL RESEARCH →
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